Expert Tips for Landlords: Take Better Listing Photos

Aug 3, 2023 | By ES Property Management
Close-up of businessman's hand looking at a house on a laptop, listing an Indianapolis rental property concept.

In today's competitive rental market, landlords and property owners must find effective ways to attract potential tenants and stand out. One powerful tool in their arsenal is high-quality listing photos. Captivating visuals can make a significant difference in driving interest and increasing the chances of finding a reliable tenant for their property.

When tenants are browsing through numerous rental listings, it's the photos that catch their eye and pique their curiosity. A well-composed and professionally presented photo can create a positive first impression, evoking a sense of desirability and making the property more memorable.

In the following sections, we will explore expert tips and techniques that landlords and property owners can employ to take better listing photos. From preparing the space to editing and enhancing the final images, we will cover all the essential aspects of creating captivating visuals that will leave a lasting impression on potential tenants.

So, if you are a landlord or property owner eager to improve the visual appeal of your rental property, buckle up and get ready to delve into the world of photographic excellence.

Preparing Your Space

To capture stunning listing photos for your rental property, preparation is key. By preparing your space properly, you can ensure that your photos will showcase the best features and attract tenants. So, let's delve into some expert tips on how to prepare your space for those picture-perfect shots.

Clean and Declutter

Before you even think about picking up your camera, clean and declutter your rental property. A clean and tidy space creates a positive impression and allows tenants to envision themselves living on the property.

Start by removing personal items, such as family photos or excessive decorations, as these can be distracting. Decluttering your space will give it a more spacious and inviting feel, making it easier to capture those magazine-worthy shots.

Two hands framing a photo over white background, tips for landlords to list a rental property concept.Stage the Room

Once your space is clean and clutter-free, consider staging the room to create a welcoming atmosphere. Room staging involves arranging furniture and decor to showcase the potential of each room.

Think about the flow of the room and how tenants would use the space. Add some tasteful touches, such as fresh flowers or strategically placed throw pillows, to create visual interest and make the photos more inviting.

Staging allows you to highlight the unique features of your property and helps potential tenants imagine themselves living there.

Use Natural Light

Natural light can make a world of difference in your listing photos. Take advantage of the beautiful natural light streaming through your windows. Open up curtains and blinds to let in as much light as possible.

Natural light creates a warm and inviting ambiance, making your photos feel more welcoming and spacious. Avoid using harsh artificial lighting or relying solely on flash photography, as this can create unflattering shadows and distort the colors of the space.

By following these tips and preparing your space meticulously, you're setting the stage for outstanding listing photos that will attract tenants. Your rental property will shine in the photographs, capturing the attention of prospective tenants and increasing your chances of finding the perfect match.

Equipment and Setup

When capturing stunning listing photos, having the right equipment and setup can make all the difference. Investing in quality gear will elevate the overall quality of your images, attracting more tenants to your rental property.


Let's look at some essential equipment and setup tips that will help you achieve professional-grade photos.

  • Invest in a good camera: While smartphones have come a long way in terms of camera quality, a dedicated camera will give you more control over the final result.

  • Use a tripod: Using a tripod: eliminates camera shake and allows for longer exposures, resulting in clearer and more detailed images.

  • Choose the right lens: Wide-angle lenses are commonly used in real estate photography as they capture a broader perspective and make spaces appear more spacious.

  • Set up proper lighting: Lighting is a crucial aspect of photography, and real estate photography is no exception. When it comes to capturing inviting and well-lit spaces, natural light is your best friend.

Using a good camera and tripod, choosing the right lens, and setting up proper lighting, you will be well on your way to capturing captivating listing photos that make your rental property stand out.

Remember, the goal is to showcase your property in the best possible light and attract tenants.

Composition and Framing

When capturing stunning listing photos, composition and framing play a crucial role in showcasing your property in the best light. A well-composed photograph can make a significant difference in attracting tenants or buyers.

So, let's dive into some expert tips on how to master composition and framing for your listing photos.

Capture Wide-Angle Shots

One effective technique to make your space appear more spacious and inviting is capturing wide-angle shots. Wide-angle shots allow potential tenants or buyers to get a better sense of the layout and flow of the property. 

Utilize a wide-angle lens to capture a broader perspective and include as much of the room as possible in the frame. Be careful not to overdo it, as extreme wide-angle shots can distort the proportions of the space.

Highlight Key Features

Every property has its unique selling points, and it's essential to highlight these key features in your listing photos. Whether it's a stunning fireplace, a spacious kitchen island, or a beautiful view, make sure to emphasize these aspects in your composition. 

Position your camera to draw attention to these features, using techniques such as leading lines or framing within the frame. By showcasing the property's best attributes, you'll capture the attention of prospective tenants or buyers.

Use Symmetry and Balance

Symmetry and balance can create visually pleasing and harmonious compositions. Look for symmetrical elements within the space and position your camera to center them in your frame. This can be achieved by aligning furniture, artwork, or architectural details.

Additionally, consider the balance of elements in your composition. Avoid cluttered or unevenly distributed objects, as they can distract from the overall aesthetic. Strive for visual equilibrium to create a sense of harmony in your photos.

Experiment with Angles

Don't be afraid to get creative and experiment with different angles when capturing your listing photos. Varying your perspective can add visual interest and highlight unique aspects of the property. Try shooting from low angles to create a sense of grandeur, or experiment with high angles to showcase the property's surroundings.

Additionally, consider capturing detailed shots that focus on specific elements, such as intricate moldings or stylish fixtures. By exploring different angles, you'll capture a more comprehensive and engaging representation of the property.

Remember, composition and framing are essential elements in photography that can significantly impact the visual appeal of your listing photos. By capturing wide-angle shots, highlighting key features, using symmetry and balance, and experimenting with angles, you'll create captivating images that entice tenants or buyers to explore further.

Editing and Enhancing

When it comes to listing photos for landlords, capturing high-quality images is essential. However, even the best photographers need to make some adjustments and enhancements to ensure their photos truly shine.

Color Correction and White Balance

Color correction and white balance are crucial aspects of photo editing that can significantly improve the overall appearance of your listing photos. Color correction involves adjusting the colors in your images to make them appear more accurate and vibrant. It helps eliminate any unwanted color casts and ensures that the colors in the photo look natural.

On the other hand, white balance is all about achieving the right color temperature in your photos. It ensures that whites appear truly white and not tinted with any color. Adjusting the white balance can help create a more pleasing and balanced image.

Adjusting Brightness and Contrast

Another key aspect of editing and enhancing listing photos is adjusting the brightness and contrast. These adjustments can make a significant difference in the overall look and feel of your images.

Increasing the brightness can make your photos appear more inviting and spacious, while adjusting the contrast can bring out the details and make the image pop. Striking the right balance between brightness and contrast will help create visually appealing photos that capture the attention of tenants.

Removing Distractions

When potential tenants browse through listing photos, they want to envision themselves living in the space. Therefore, it's crucial to remove any distractions that may divert their attention away from the property itself.

This could include items such as personal belongings, clutter, or any unsightly elements. By removing distractions, you allow the potential tenants to focus solely on the property's features and imagine themselves living there.

Enhancing Details

Enhancing the details in your listing photos can make a significant impact on the overall quality and appeal of the images. Whether it's showcasing architectural details, highlighting the texture of a surface, or capturing intricate features, enhancing details helps create a more immersive visual experience for potential tenants.

By sharpening edges, adjusting clarity, or selectively enhancing specific areas, you can draw attention to the unique aspects of your property, making it stand out from the competition.

By employing these expert tips for color correction and white balance, adjusting brightness and contrast, removing distractions, and enhancing details, you can elevate the quality of your listing photos and make them more captivating to potential tenants.

Final Touches and Tips

After ensuring that your listing photos are clean, well-staged, and beautifully composed, it's time to add those final touches that will make your property stand out from the competition. These small but impactful details can make a significant difference in attracting potential tenants.

Here are some expert tips to help you add those finishing touches:

Use Seasonal Photos

To create a sense of timelessness and relevance, utilize seasonal photos in your listing. Showcasing the property during different seasons can help potential tenants visualize what it would be like to live there year-round.

For example, if your property has a beautiful garden or outdoor space, include photos taken during the spring or summer when everything is in full bloom. Similarly, if your property has a cozy fireplace, capture images during the winter to evoke a warm and inviting atmosphere.

By incorporating seasonal photos, you can capture the attention of tenants regardless of the time of year.

Include Floor Plans

Adding detailed floor plans to your listing can greatly enhance a potential tenant's understanding of the property's layout. Floor plans provide a visual representation of the space and allow tenants to envision how they could arrange their furniture and belongings.

Including floor plans saves time for both landlords and tenants, as it eliminates unnecessary inquiries about room dimensions and layout. By providing this valuable information upfront, you can attract serious tenants who are genuinely interested in your property.

Two happy tenants moving into a new property, Indianapolis rental property conceptHire A Property Manager

A property management company can be a valuable asset for property owners in managing property listings, as they possess the expertise, experience, and network to ensure that your listings are accurately represented and prominently showcased.

One of the key advantages of hiring a property management company is access to its network of professionals, which often includes experienced real estate photographers.

These professionals are skilled at capturing high-quality, visually appealing images that highlight the unique features and selling points of your property. They understand the nuances of lighting, angle, composition, and staging, which can greatly enhance the attractiveness of your listing photos. A property management company can coordinate with these professionals to schedule photo shoots and ensure that the images align with the property's marketing strategy.

The network of a property manager often extends beyond photographers, including professionals such as interior designers, landscapers, and contractors, all of whom can contribute to enhancing the appeal of your property. Therefore, hiring a property management company can significantly simplify the process of managing property listings and maximize the potential of your property to attract tenants.

Create an Effective Property Listing With One of Indianapolis' Best Property Management Companies

High-quality listing photos are essential for property owners and landlords looking to attract potential tenants and showcase their rental properties in the best possible light.

By following the expert tips outlined in this article, property owners, landlords, and property managers can significantly enhance the visual appeal of their listings and increase their chances of finding reliable and responsible tenants.

If you are in Indianapolis and ever need assistance with property management, consider the benefits of hiring a professional property management company like ES Property Management. With our team, you can rely on our expertise and experience to handle all aspects of property management, including tenant screening, rent collection, property maintenance, and more. Let us take the stress out of managing your properties so you can focus on what you do best as a property owner and landlord.

For more guidance on rental property listings, download our free Property Listing Checklist today!

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